Ever search “How to stay warm in the cold?” in Google and scroll past the results that are to the side because you know they’re ads? Yeah, me too. I actually just searched this in Google because of the extreme cold air we are experiencing. The ad that happened to appear was for battery heated socks which I’m interested in purchasing now. This brings me to the topic at hand, AdWords. Google AdWords is a mechanism that companies use to increase the chances of users clicking on their potential ad. This is a form of PPC (pay-per click) where companies pay for however many clicks they receive through the google search. rIt can also depend on how many people visit their website due to the search as well. Once a company has joined Google AdWords, they are allowed to bid on different searches and keywords that will prompt customers to their products. Google then selects from a pool of advertiser for which will get the initial search position and so on and so forth. Starting your AdWord campaign, there are certain areas that should concentrated on and developed to put your ad in the right position.
Target Market
As it has been a reoccurring theme in many of my past blogs, knowing your target market is important. This includes knowing what location to single out and focus mainly on. If you are advertising battery heated socks, you may not want your ads to appear to customers in the Sahara Desert.
Budgeting
There is no need to go broke over trying to offer the highest bid for your company. Know what your budget is for your company so that your ad will stop appearing. I thought that it was pretty cool that Google allows companies to manually adjust their bids and manage how much they would like to spend for their ad each day.
Products
It is essential to focus on one product at a time. Businesses often get caught up in trying to promote all these different products and often times they are lackluster. Devoting time to one main product initially until you are able to juggle multiple, is beneficial for your company. Google offers the addition of other ad groups which is a nifty tool once your main product is rolling.
Your Ad Here
The ads that appear should engage the customer and attain their attention with few words. Your ad text should be specific to the product you are advertising. Make sure that your ad stands out among competing ads so that customers are more likely to choose yours over theirs.
Spotlight: GoDaddy
When I was searching GoDaddy on Google, an ad actually appeared. What a coincidence. GoDaddy is mostly brought up because of its controversial Super Bowl commercials, but for this blog I’m going to to keep it PG. GoDaddy is in fact a website where companies can go to register domain names of their choosing. They also offer other services such as building your own website and marketing tools. GoDaddy is among some of the top companies when it comes to Google Adword. GoDaddy contributed 21.7 million dollars in revenue alone in 2011 to Google through AdWords. It is apparent to see that advertising is an aspect that GoDaddy does not want to get passed up in and it shows as they are still a relevant company today.
ChrisWasHere 
It is crazy how targeted ads can be in relation to your searches! I was unfamiliar with AdWords before this assignment, but your article was very clear at explaining what it is and how it functions for companies. This is a great article for someone to read who is not very familiar with the topic like I was!
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Great article , really like how introduced the subject through your own experiences !
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