I would basically consider this blog to be the Trifecta Part II. Except this time I will be discussing the business marketing tools of YouTube, Instagram, and Snapchat. These three social media platforms aren’t to be considered slouches when compared to the three previous ones I discussed in my other blog. They have all created their own respective lanes and become some of the leading companies in terms of the social media world. While Instagram and Snapchat are fairly newcomers, YouTube has been around since I was a young lad. They all are very relevant today and have made great advancements in social media marketing for businesses.
YouTube
YouTube is one of the greatest things to reach the internet. I was unaware that is considered a form of social media but nevertheless, YouTube has made impressions on the world time and time again. In the infographic I read about YouTube it is said that they are only second to Facebook in active users, at a staggering 1.5 billion monthly active users. For the business side of things, YouTube can help to maximize ROI on video efforts as it helps the amount of views you receive and your reach. This can be attributed to the accessibility of YouTube. It is now available in 88 countries and in 76 languages. That is how you properly breakthrough cultural and linguistic barriers. Most of the views that companies will get will come from the ads. Before most videos on YouTube, there a select few ads that appear. A lot of the time it is the same one for some period of time but eventually, a different company produces a new ad and so on and so forth. Most people spend their time on YouTube, rummaging through different videos.
Out of this group of social media platforms, Instagram is undoubtedly my favorite. I am not huge on social media as it is and I am not always active on Instagram but if I had choose amongst the three, I would definitely choose Instagram. Instagram was the pioneer company for visual social media for its time. There was nothing like it on the market when it hit the scene. At first, it did not seem that businesses were taking advantage of the possibilities that Instagram could bring. This could of been from lack of knowledge in the area. Since then, there has been a boom of business promotion and ads to Instagram. It is very difficult for me to scroll down my timeline and not see one ad from a company. In the article I read about Instagram it is said that there are over 700 million monthly active users. This presents businesses with an opportunity to market their products to a more targeted and interested audience without coming out of pocket much. This can be done in very easy, efficient ways on Instagram. Instagram is all about your posts and profile. On your profile, businesses can add links for consumers to visit and update them almost instantaneously. For posts, businesses should try to remain as creative as possible. They should focus on the solution they provide instead of the products they sell. Instagram allows businesses to add value to their customers and look pretty while they do it.
Snapchat
Snapchat would be the baby of the bunch as it is one of the newer social media platforms today. Much like Instagram, it was the first to pioneer it type of platform as well. Snapchat allows users to send short videos, creative pictures, and even now, instant messaging to other Snapchat friends. Snapchat has stepped up its marketing game as well as it has introduced ads that appear after watching various Snapchat Stories. Snapchat’s article states that the app has more than 100 million daily active users that send over 400 million Snaps every day. Although it has not reached the mainstream level as its peers just yet. With the constraints within Snapchat, this gives businesses a marketing idea for exclusive promotional offers. Companies can send out flash sales or coupon codes that expire after the 24 hour time limit. More recently there have been series of Snaps or even Stories that build up anticipation for an event or product release. This can help to spread the word organically and even add a viral element if done correctly. I truly believe to be productive and relevant in today’s society as a business, you must be active in at least one of these Social Media sites.
ChrisWasHere 
Nice job! I like how you explain how you personally used these platforms and which ones you like and use.
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