I have titled this blog the way have because to be completely honest, I am running out of creative ways to say “trio”. Just thought I would add that in case anyone wondered why this one did not have an interesting title. On today’s agenda, we are going to look at Reddit, Pinterest, and Tumblr. These three are also gaining momentum as the others have not in the social light, but more in the business light. All three have made gains in the business sector and have created vast opportunities on their platforms for businesses to explore. I do not actively use these three social media sites everyday, but that does not mean that they are not just as useful for marketing than the previous ones.
Reddit is one form of social media that I have never really visited much. I was not really sure what it was used for and thought that I really would not need to use it. I was mistaken as I have found interesting dialogue and research in Reddit comments that I would otherwise been unaware if I did not visit the site. How Businesses Can Use Reddit gives businesses advice on how to use the site when marketing and what to look out for. Some of the key points included were:
- Never advertise. (Post something useful without asking for anything in return)
- Present your concepts in a direct manner.
- Decide what your link will be. What is something unique you have to offer? Insight?
- Don’t be afraid to go viral.
- Use it to get advice.
Using these and other techniques will be the most beneficial to companies when using Reddit. The users of Reddit are savvy and quick witted so it is best that businesses should use the same mindset when marketing there.
Creating a Pinterest account was something that all of my fellow classmates are all already familiar of as we had to for our current class. Before that, I did not really utilize Pinterest either. I would hear many girls talk about cool interior designs they would see on Pinterest or trendy outfits. Pinterest is almost like if someone turned their written blog into a collage of images. There are so many different categories of things to search and look for on Pinterest. The possibilitiesA Social Media Manager’s Guide to Pinterest and combinations are endless. A Social Media Manager’s Guide to Pinterest is a great article on how businesses can use Pinterest to broaden their reach to their specific target market. Pinterest is all about pinning. What you pin to your page others will see and acknowledge this is something you are interested in or support. The author states that there is three levels to pinning. In the initial stage, your Pinterest account is new and fairly neglected. To improve on this, businesses should categorize their boards and make it appealing to customers. Adding your website and getting it verified with the little check is always a plus. In the second level your business has gained momentum and your page is improving everyday. To keep on this steady path, it is essential to not forget all of the things you built on from level 1. Being in this tier allows businesses to get a little more creative and risky. Level 3 is where you have gotten exceptional at pinning and you are recieving engagement regularly. Level 3 is not the pinnacle of Pinterest, but it is a great spot to be in as far as a business.
Tumblr
Tumblr, for me, is home to the trippy art and extremely hilarious gifs. I did not know that many of the pictures that I would see on the other social media sites I used more frequently came from Tumblr. Tumblr is quite similar to Pinterest except the user has more of a personalized profile. Tumblr brings together social networking with multimedia and microblogging. This is what sets it apart from many of the other social media sites. Sharing is almost unlimited on Tumblr as there are minimal limitations to what can be posted on the platform. This can only leave businesses wondering where to start first. Advertising on Tumblr is done through several different native ad products made for marketers who want to advertise on the platform. Sponsored posts, sponsored video posts, and sponsored blogs appear all throughout the mobile app and even on the website. They allow businesses to add these different promotions and ads as if they were regular posts for their following to see. For businesses to integrate themselves into these social media platforms they must fully know what assistance they will provide.
ChrisWasHere 
I love the art on Tumblr! It is a good blog site for visual media.
LikeLike