In NCAA basketball there is a tournament at the end of the season to determine who will be the National Champion for that year. Once a number of teams are knocked out, there are terms or phrases to describe the remaining number of teams. One of those names or phrases is “The Final Four”, hence the title of this blog. In this blog I will be discussing the marketing strategies of LinkedIn, Flickr, and Periscope.
It is ironic that LinkedIn has appeared on the list of social media platforms to discuss. I actually just made an account to help with networking and finding a job in my field of study after graduation. I was unaware that LinkedIn came with many more capabilities. It is one of the premier social media sites for professionals. In the article I read for this site it is said that it currently has 40 million users that mostly consist of recent graduates. The author also includes 7 tips for companies to successful in marketing on a site that is geared to networking. These tips include:
- Use LinkedIn marketing to boost brand recognition.
- Customize the content on your page for your audience
- Use keywords throughout the profile.
- Use the LinkedIn publishing platform to create thought-leadership pieces and industry and brand updates consistently.
- Request recommendations from satisfied customers.
- Take the mobile user into account with your LinkedIn marketing strategy.
- Create a business group where customers, brand employees, and prospective customers can all actively engage with each other.
With these and other useful knowledge of the website a company can effectively market itself on this and other social media platforms.
Flickr
Flickr is one of the most well-known and popular photo-sharing sites in the world. It is definitely a pioneer company of social networking and photo-sharing. Its core functions can provide invaluable marketing facility for businesses looking to grow their brands. In this article the author insist that a business can easily organize photos, batch edit them, geotag them, and Flickr allows users to access them anywhere. A Flickr professional account only cost $50.00 a year. This gets a business unlimited server space, which can greatly reduce the strain on your own internal data warehousing resources, and the cost of acquisition of dedicated storage space for their photos. Flickr comes with a program called Organizer which makes it easy to label, organize, categorize, tag, and source your photos. Flickr gives businesses tools to warehouse their digital photos and organize them. This also is beneficial when displaying photos as well.
Periscope
Periscope is another social media site that I have never really utilized before as well. I have learned that it is a live stream app where users can use video to record whatever they may be doing at the time.
In turn, other users are able to view and comment while these videos are being recorded. It is an interesting concept, a app devoted mainly to live streaming. Now how to market effectively on this type of site is the main issue. This article on Periscope gives a crisp list that explains quick and easy ways to do so. The list includes the following:
- Create your community
- Post how-to-videos
- Share industry news
- Build your mailing list
- Share Product demos
- Take your followers behind the scenes
- Answer your audience’s questions
Periscope can really be the most fun out of all the social media apps in regards to marketing. It offers a intimate way for viewers to watch, comment, share, and interact with your content, in real-time.
ChrisWasHere 
Super great introduction and title! Definitely caught my attention, got me to read more, plus you had some great information in there too. Nicely done!
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